Formula One’s newest alliance between McLaren and Mastercard is shifting the focus from speed and engineering to emotion and experience. The partnership, elevated this year to a title sponsorship, is reimagining what fan engagement in motorsport looks like — turning racing from a performance spectacle into an immersive, inclusive experience.

For Mastercard, the collaboration taps directly into the passions that drive consumers. Chief Marketing and Communications Officer Raja Rajamannar told CNBC-TV18 that the brand’s mission is to bring fans closer to what they love — and in F1, that means creating “experiences money can’t buy.” The company has launched Team Priceless, which gives McLaren superfans behind-the-scenes access to races, driver interactions, and exclusive garage experiences. M

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