SHA | Nobu Ryokan Malibu

In the age of hyperproductivity, extreme optimization, and multi-function everything, even vacations are different. For many travelers, it seems we may be past the days of simple sightseeing. Now, travel has evolved to serve a purpose — or many purposes. There's the rise of grief retreats , solorettes , quiet vacations for the remote-work crowd, and, of course, the wide world of wellness travel.

Wellness tourism is booming, with the industry projected to grow from $1 trillion to $3.25 trillion between 2025 and 2034, per Fundamental Business Insights . The industry broadly refers to hotels and retreats with a wellness specialty, whether through a workout program, cutting-edge spa, or plant-based menu — or typically all of the above. But some properties ar

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