If you’re shopping for electronics this holiday season, you might want to check somewhere other than Amazon. While the giant is known for fast delivery and endless options, many manufacturers are now offering deals that match or even beat Amazon’s prices.

When I looked at a laptop computer on Dell’s website, I found a computer that was listed for hundreds of dollars less than at Amazon, Best Buy, and Walmart. It isn’t just electronics. A cashmere sweater I’ve had my eye on is $218 on Amazon, but just $98 if I buy it directly from the clothing company.

Tariffs on imported goods are making pricing tricky this year. Some manufacturers are choosing to absorb part of that cost themselves or offer bundles and gift cards rather than raising prices.

Take Apple and Samsung. Both are offering tra

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