According to the latest Nielsen Media Distributor Gauge for September, Disney, FOX, NBCUniversal, and Paramount were the big winners, each experiencing double-digit month-to-month viewership gains driven by NFL and college football.

The latest report, which examines total viewing consumption through television screens by media distributors across broadcast, cable, and streaming, found that the broadcast affiliates of the aforementioned media companies were primarily responsible for those viewership gains.

The professional and collegiate pigskin action led Fox-owned affiliates to register a +59% increase, lifting Fox Corp’s overall September performance by +1.2% from the previous month. This was the largest proportional growth among the four. NBCU’s NBC affiliates registered the second la

See Full Page