Delta Air Lines (NYSE: DAL) is now beta-rolling out "Delta Concierge," an AI assistant that will be built into the Fly Delta app for SkyMiles members. This tool authenticates users, surfaces real-time answers about flights, seats, and gates, all within 24 hours of departure. SkyMiles benefits, eCrdits, and bag status, all of which include tracking and claim updates, could soon be managed far more effectively by Delta's AI assistant.
The airline launches with limited features for a small, randomly selected user group, with the scope to expand based on this feedback. Concierge is currently positioned as a bridge between digital self-service and human agents handling routine tasks. This helps relieve pressure on the airline's Reservations & Customer Care team, only calling in their support

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