A traditional wedding always needs something old, something new, something borrowed, something blue and something covered in ads. Right?

That was the case for a recent wedding that went viral, where French businessman Dagobert Renouf used his sales expertise to help alleviate the costs when he tied the knot on October 25.

Hatching the plan earlier this year, the groom to be put out a call on his social media — looking for interested businesses to buy a patch on the suit as if it were a slot in a group one race.

The entrepreneur turned his tuxedo into a walking billboard, selling ads to 26 businesses with their brands covering the husband-to-be’s jacket.

It looked akin to a modern sports jerseys or a NASCAR car, turning all unused space into a profit by draping it in brand logos. Loadi

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