iPhone-maker Apple has entered India’s top five smartphone brands by volume for the first time in the July–September quarter (Q3 2025), capturing a 9% market share, up from 7% a year ago, according to Counterpoint Research’s Monthly India Smartphone Tracker. The milestone makes India Apple’s third-largest iPhone market globally, even as the company led the market in value with a 28% share during the quarter—underscoring its growing resonance among Indian consumers.

The achievement came as India’s smartphone market hit its highest-ever quarterly value, driven by a surge in demand for premium devices. Apple’s stellar performance was fueled by strong sales of the iPhone 16 and 15 series, while the newly launched iPhone 17 series witnessed record-breaking demand, surpassing its predecessor’s

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