It's a time to celebrate, relax and enjoy some time with the family.

According to a new study, 60% worry that their family is spending less quality time together during the holiday season, with 73% blaming screen time.

And while around 37% of parents are trying to cut back, a whopping 83% feel pressure to buy their children a tablet, smartwatch, games console or television. A third fear that as technology becomes more and more ingrained in family life, Christmas will lose its magical sparkle for good.

Gavin Peck, CEO at The Works, warned that the research shows that a "tech-filled Christmas" risks turning into a "Silent Night", with families "sitting together but scrolling apart".

He said, "Christmas is about connection and family moments, the little things that make the festive season so special, and many families feel like they are losing that as screens become more and more prominent.

"It would be a real shame for the glow of screens to replace the glow of togetherness at Christmas.

"We all remember the joy of playing games, decorating the tree, or simply chatting over the Quality Street tin. That's why we're encouraging families to unplug, unwind, and rediscover the real magic of Christmas."

Distracted kids aren't the only parental worry caused by tech. Over a third (36%) say the cost of buying the latest phones, consoles, and tablets increases their financial worries.

More than a fifth (22%) have already built up credit card debt due to Christmas spending, while 24% admit they plan to use "buy now, pay later" schemes to ensure there are presents under the tree.

Social media is also adding to the strain, as 74% say seeing other families' idealised posts online heightens their own festive anxiety.

Peck said these fears mean he and his colleagues are encouraging parents to relax and focus on spending time together rather than stressing about ensuring the latest gizmos are found in stockings on Christmas mornings.

"We're encouraging families to reconnect over the festive period and to spend time doing things that truly bring people closer," he said.

"A special Christmas doesn't need to break the bank too - there are lots of affordable ways to spend quality time, whether that's a board game or a bit of Christmas crafting. It's these small, joyful moments of togetherness that we'll all remember."

Further details about The Works' festive range can be found at www.theworks.co.uk.