Enthusiastic participation of buyers witnessed in fairs held at Lucknow, Gorakhpur, Agra, Kanpur Dehat, and Moradabad

Remarkable sales worth ₹2.19 crore recorded at 3-day district-level Mati Kala fairs across 70 districts; ₹91 lakh higher than last year

Successful initiative to connect artisans directly with consumers

Yogi Government’s innovative efforts, including the formation of the Mati Kala Board, are revitalizing traditional pottery art

Lucknow, November 3, 2025:- The Uttar Pradesh Mati Kala Board has achieved record-breaking sales of over ₹4.20 crore during the financial year 2025-26 through a series of state, regional, and district-level Mati Kala fairs. The total sales mark a significant increase of ₹91 lakh compared to the previous year, reflecting a 27.7% growth despite fewe

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