Pulse Candy, a brand from Dharampal Satyapal Group (DS Group), introduces India’s first blow-controlled digital gaming experience titled ‘Candy Day The Pulse Way: Surfing Edition’ to celebrate National Candy Day 2025. Developed in collaboration with MakeAR, this initiative integrates technology and interactivity to enhance consumer engagement, marking another pioneering step in Pulse’s marketing strategy.

The game ‘Candy Day The Pulse Way: Surfing Edition’ is accessible via a dedicated microsite, Pulse Candy’s official website. It invites users to surf through a virtual water body for 60 seconds, collecting Pulse candies while avoiding obstacles. The game will run for one week around National Candy Day.

The campaign utilizes advanced motion and gesture recognition technology. The surfing

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