The track record of Intersport France and Belgium’s new managing director, Philippe Giovanni, a specialist in consolidating distribution networks, suggested potential external growth moves. The cooperative is now significantly expanding its network, marking not the absorption of a brand in France but a geographical expansion.

In a press release on November 3, the French cooperative announced that it had been “entrusted by ICC with the responsibility of overseeing Spain and Portugal, by structuring a Southern European hub which will bring together France, Belgium, Spain and Portugal.”

For several months, questions surrounded the future of Intersport’s Iberian operations. The group had applied earlier this year for court protection after facing challenges repaying its debt. This entity c

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