If the last time you checked in on the National Women’s Soccer League was during the Megan Rapinoe era, you might be surprised to learn how much the league has leveled up in the past couple years. It’s expanded, reorganized, and, crucially, finally landed the kind of media attention it’s always deserved. A blockbuster four-year broadcast deal spanning CBS Sports, ESPN, Prime Video, and Scripps’s ION network has made nearly every women’s-soccer match available to watch nationally. That move paid off big time: The league saw a fivefold gain in viewers from the 2023 season in 2024, and marquee games began drawing viewership numbers that rivaled some men’s regular-season fixtures.

It’s not just the screen time that’s exploded. Crowds are showing up, too: In August, Bay FC — one of the lea

See Full Page