PARIS — French department store group Galeries Lafayette is ending its affiliation with BHV parent company Société des Grands Magasins, or SGM, following public backlash over SGM’s decision to open boutiques for ultra-fast-fashion giant Shein inside its stores.

In a statement, Galeries Lafayette said the move stemmed from a “strategic divergence” and would take effect in the coming weeks.

The termination covers seven regional stores in Angers, Dijon, Grenoble, Le Mans, Limoges, Orléans and Reims that SGM has operated under the Galeries Lafayette banner since 2021. These stores will continue to operate under a new identity.

A spokesperson for SGM confirmed to WWD that the stores will be rebranded, but could not yet confirm if the name will be BHV.

The news comes after weeks of p

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