LONDON — Gérard Darel , the French contemporary brand best known for its 24H bag, laid-back tailoring and rich leather pieces, is having a growth spurt with flagship openings planned on both sides of the Atlantic.

The privately owned, family-run brand founded in 1971 will open at 1003 Madison Avenue in Manhattan in mid-November, and follow it up with a store at 211 Regent Street in London in the first quarter of 2026.

The Madison Avenue store spans 1,690 square feet, and is the brand’s second in New York City. The first, on Spring Street in SoHo, opened in 2017.

It will showcase the new interior design by Jules Mesny-Deschamps, which began rolling out last year at Gérard Darel ’s Paris stores on Rue Royale and Boulevard Beaumarchais.

The soft-edged interiors feature curated

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