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Mariah Carey's love for the holiday season has always run deep, but some critics say the Queen of Christmas is taking things a bit too far this year.

On Nov. 1, the singer released a video on her Instagram page to unofficially declare that the holiday season had begun. It's become a tradition for the star in recent years, much to the delight of many Christmas lovers who are equally as eager to start celebrating.

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However, this year's video doubles as an ad for a major beauty retailer, and its message is rubbing some consumers the wrong way.

Here's everything you need to know about the controversy.

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