NEW YORK - For the first time since 1923, Gannett Co., Inc. is changing its name. The media company, whose content reaches one in two Americans daily, is now . 

The announcement was made by USA TODAY Media President and Chief Communications and Brand Officer Tuesday morning on the main stage at ADWEEK’s Brandweek 2025 in Atlanta. Brandweek is a forum where marketing leaders and industry experts discuss timely branding issues and opportunities facing the future of branding.

According to , CEO of USA TODAY Co., the thought process behind the new name began about six months ago as he met with marketing heads who had invested in USA TODAY or were contemplating doing so. 

“One thing was very common in that people didn't really know who Gannett was,” Reed says. “And then I would say, ‘Well,

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