Producer Jhanvi Narang shared her thoughts on the changing face of Indian cinema, from film marketing to theater experience and storytelling. Known for her work with AMB Cinemas, she believes that innovation and honesty are the keys to keeping cinema alive and exciting.

Jhanvi said that AMB Cinemas has set a high standard for comfort and luxury, always focusing on customer satisfaction. From new menus and upgraded lounges to advanced sound and screen technology, every small detail is given attention. She mentioned that guests can even refresh themselves between shows, making the experience truly special.

Talking about film marketing, Jhanvi said it’s one of the hardest jobs in the industry because audiences are diverse and unpredictable. She explained that they rely more on instinct than

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