Twice proves there is an audience thirsty for K

Screaming fans, knee-high white boots, costume change after costume change, and coordinated dance moves.

This is what you will see at a show put on by K-pop girl group Twice.

"This year is their 10th anniversary," said Sarah Keith, a senior lecturer in media at Macquarie University, specialising in music, globalisation and technology, with a specific interest in K-pop.

"They're no longer a new group, but they're old enough to have accumulated a whole lot of fans, and they haven't had any major scandals or group line-up changes.

" So, they're kind of at their peak of popularity. "

The South Korean girl group, which debuted in 2015 after each member competed in a music competition-survival show, kicked off its Sydney concert on Sunday with the song This is For from their album and tou