Despite recent reports suggesting a decline in alcohol consumption among young Americans, new findings reveal a different trend: Over three-quarters plan to drink the same amount or more this holiday season, challenging assumptions about shifting habits.

That’s according to a survey of 2,000 Americans aged 21–44, which found that 77% expect to drink the same amount or more alcohol during the holidays this year.

Conducted by Talker Research on behalf of Josh Cellars, the survey results revealed that alcoholic drinks will continue to be a centerpiece of young adult socializing, especially during the holiday season.

In the study, nearly 80% of Gen Z and millennial respondents who drink reported they enjoy alcoholic beverages at least once a week.

And 64% reported that they typically consu

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