Nearly half of Gen Z say that YouTube or social video platforms are their preferred entertainment platforms over traditional TV or paid streaming.

According to Activate Consulting’s Technology & Media Outlook 2026, which was unveiled by CEO Michael Wolf at the WSJ Tech Live event on Wednesday, 43% of Gen Z are opting for YouTube and TikTok for their media and news consumption.

Per the same survey, the popularity of “ microdramas ” — one of the latest trends on those platforms, consisting of 1-2 minute scripted episodes of an ongoing storyline — has been increasing at a fast rate with 28 million U.S. adults (52% aged 18-34) reportedly watching that new form of content.

Additional findings include projections for global internet and media revenue to increase by $388 billion by 2029, whi

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