LONDON — Doubling down on its commitment to China’s fashion and creative industries, French luxury group Kering on Wednesday signed a memorandum of understanding with Shanghai Fashion Week to launch Kering CRAFT, which stands for Creative Residency for Artisanship, Fashion and Technology.

The new initiative was disclosed during the unveiling ceremony of the Kering Pavilion at the eighth China International Import Expo in Shanghai.

Billed as an industry first, the initiative is designed to spotlight, accelerate and elevate the next generation of Chinese creative talent, and to foster dialogue and exchange between China and Europe in design, craftsmanship, innovation and future business models.

Kering said the partnership reflects its long-term commitment to shared prosperity and s

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