An iconic brand is returning to the Macy’s Thanksgiving Day Parade for the first time in more than a decade, but if you blink you might miss it.

Goldfish , “the snack that smiles back,” announced this week that it is sponsoring the smallest float in the history of the historic parade in New York City.

The Littlest Float measures just 14 Goldfish crackers long and is inspired by the brand’s beloved “Snow Day” ad in which cheerful Goldfish crackers sled with joy, build snowmen, and skate their way through a winter wonderland.

“ Goldfish is the fish-shaped snack adored by all ages, and there’s no better place to share the smallest snack with the biggest smile than at the Macy’s Thanksgiving Day Parade,” said Mike Fanelli, Senior Director, Marketing, Goldfish.

“It’s a joyful remind

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