Mr. Pibb, the Dr. Pepper competitor that amassed a devoted fan following in the early 1970s before resurfacing in 2001, is once again making a commercial comeback with a modern new look and an added caffeine kick.

The spicy cherry soda, produced by Coca-Cola, is now being marketed as a high-caffeine drink — offering 41 to 54 milligrams per 12 ounces. It has a new look and a ramped-up cherry flavor.

“Consumers have been asking for Mr. Pibb’s bold kick of cherry flavor for some time,” Dane Callis, director of sparkling flavors for Coca‑Cola North America, noted in a press release. “If you go on Reddit, X and other social media, you’ll find conversations about the mystique of Mr. Pibb. Mr. Pibb has a feisty loyal following, so he’s coming back in a bold, fresh way.”

The soda was originally

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