As Albuquerque's Dec. 9 mayoral runoff approaches, Tim Keller and Darren White are preparing with different financial strategies to share their messages and win over voters.

Keller, a publicly financed candidate, is the only one to qualify for funds from Albuquerque's "Open Ethical Elections" special fund. He received nearly $756,000 for the general election and must return any unused money by Nov. 7.

For the runoff, Keller will receive nearly $378,000, calculated at one dollar per registered voter in Albuquerque.

Keller's campaign plans to use these funds to communicate his message to voters, emphasizing the effectiveness of social media in targeting specific groups.

White, on the other hand, is a privately funded candidate with fewer restrictions.

Data shows White has raised arou

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