Once upon a time, there were two kinds of people in two different kinds of middle-class employment. In Zone A, there were writers, artists, producers, directors and photographers. People affectionately known as ‘creatives’.

In Zone B were the accountants, solicitors, bankers and civil servants. Zones A and B co-existed quite happily in their own separate worlds. Each had very little understanding of what the other zone did, but they had a great deal of respect for the other side, as they knew it was something they couldn’t do themselves.

Then something awful happened. The people in Zone B decided to colonise and codify the happy Zone A workplaces. In short, they wanted to play with the cool kids. And with their trademark determined careerism, they made sure they did. They inveigled their

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