New research from Adobe found that agentic AI—systems that interpret intent, make decisions, and take autonomous action – is on the rise. One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year. This uptake is notably ahead of the APAC average, where 28% are currently using use agentic AI and 38% expect to in the year ahead.

The findings come from Adobe’s recent survey of around 2000 Indians, testing AI usage and behaviours. The Adobe report, From Assistants to Agents: The AI Evolution in India , found that as more consumers turn to AI, it’s leading to structural shifts in how they shop, create and travel.

While people in India are using AI assistants for routine tasks like summarising materials, the fastest emerging areas of use

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