, the multilingual startup reality show airing on Zee Entertainment Enterprises Ltd. (ZEE), has made a strong debut across the network’s linear and digital platforms, registering an impressive performance in its launch week. The show has outperformed Shark Tank India Season 1 in total launch-week reach.

According to BARC data, IDEABAAZ reached 30.9 million viewers (All India 2+) across its first two airings on October 25 and 26. The show was aired on 9 key Zee Network channels — Zee TV (SD & HD), Zee Bangla, Zee Marathi, Zee Kannada, Zee Tamil, Zee Telugu, Zee Sarthak, Zee Punjabi and Zee Keralam — making it one of the widest multilingual rollouts for a new reality format.

On Zee TV in HSM Urban 15+, the show achieved a cumulative reach of 5.7 million in the 1st week, with an average

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