The most obvious use case for generative AI in editorial operations is to write copy. When ChatGPT lit the fuse on the current AI boom, it was its ability to crank out hundreds of comprehensible words almost instantly, on virtually any topic, that captured our imaginations. Hundreds of “ChatGPT wrote this article” think pieces resulted, and college essays haven’t been the same since.

Neither has the media. In October, a report from AI analytics firm Graphite revealed that AI is now producing more articles than humans. And it’s not all content farms cranking out AI slop: A recent study from the University of Maryland examined over 1,500 newspapers in the U.S. and found that AI-generated copy constitutes about 9% of their output, on average. Even major publications like The New York Times a

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