Mumbai, Nov 6 (PTI) Jewellery retailer Senco Gold & Diamonds on Thursday said it has clocked sales of over Rs 1,700 crore in October, backed by robust festive buying for Diwali and Dhanteras, registering a 56 per cent on-year growth.

In terms of value, gold witnessed a 60 per cent on-year growth for Senco Gold & Diamonds, while diamonds rose 32 per cent year-on-year, the company said in a statement.

Despite soaring gold prices that reached a record high of Rs 1,32,294 per 10 grams on October 31, the company's sales grew both in volume (4 per cent in gold, 5 per cent in diamonds and 8 per cent in silver) and value.

"These record numbers reflect a very positive customer sentiment, indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand

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