Say adieu to the Altice USA name: The cable operator has changed its corporate name to Optimum Communications , effective immediately, to match its services brand identity.

The company will cease trading under New York Stock Exchange ticker symbol “ATUS” and begin trading under the new symbol “OPTU” on Nov. 19, 2025.

French telecom and media conglomerate Altice completed its $18 billion takeover of Cablevision in June 2016 , ending the Dolan family’s involvement in the cable company. In 2017 Altice USA said it was going to phase out the Optimum name , but ended up keeping the well-recognized Optimum brand (which Cablevision had launched in 1999).

“This is more than a name change — it’s a reflection of who we are and where we are going,” said Dennis Mathew, chairman and CEO of

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