The sports betting landscape just shifted again, and ESPN didn’t waste a minute making its next move.
Moments after officially ending its high-profile, 10-year, $2 billion partnership with Penn Entertainment, ESPN announced a brand-new, multi-year deal. And this time, with DraftKings, the $13.86 billion sports betting giant that previously worked with the network before Penn entered the picture. The timing raised eyebrows, but the strategy was clear. ESPN is doubling down on gambling, only this time with a proven powerhouse.
With this new agreement, DraftKings will serve as ESPN’s exclusive sportsbook and odds provider. It will seamlessly integrate into ESPN’s platform, introducing a new betting tab within the ESPN app and featuring prominently on on-air betting shows. This also includes

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