When Kat Cole was first approached about joining AG1 post Covid-19, she hesitated. After years running billion-dollar brands like Cinnabon and managing portfolios spanning multiple products and markets, stepping into a smaller company — one with a single hero product and a niche following — felt like a step down.

Cole knew the business could grow, but she questioned whether it was the right fit for her ambitions, and whether she could make an impact in a category so different from her past experience.

The hesitation lingered until a personal moment put things into perspective. Cole was navigating postpartum recovery, low energy, and the demands of a high-pressure career while raising a family. Her kitchen cabinet was a cluttered testament to trial and error, stacked with powders, pills,

See Full Page