Walmart and Nordstrom use catalogs to target the home category

Don’t look now, but the big boxes are coming after your customers.

Not necessarily the highest of the high-end consumers, who use interior designers or frequent upscale retailers like RH or Arhaus—but both Walmart, from the discount end, and Nordstrom, from the pricier tier, have launched efforts to get more sales in the home category this holiday season.

And perhaps the most amazing part is that each retailer chose print catalogs to get their marketing messages across to potential customers. While the Nordstrom holiday gift book, “All the Gifts! All the Joy,” features products from across the full merchandising spectrum, the Walmart effort, titled simply “Walmart Home,” is all home all the time, ranging from furniture to decorative accessories. And even though the catalog was published