CHARLOTTE, North Carolina – Six Flags officials confirmed they are in active discussions with NFL star Travis Kelce about forming a branding partnership aimed at revitalizing the struggling amusement park company.

Kelce, a Cleveland Heights native, made headlines last month after joining an investor group that purchased a substantial stake in Six Flags. The Kansas City Chiefs tight end, who grew up visiting Cedar Point and other Ohio amusement parks, has long expressed his enthusiasm for theme parks.

At the time, Six Flags didn’t have much to say about how, or even whether, Kelce might be used to promote the company.

On an earnings call Friday, Six Flags President and CEO Richard Zimmerman revealed that the company is in conversation with Kelce’s team “to work together on a broader bran

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