Months after its ₹1.2 lakh ‘Kolhapuri’ sandals controversy, Italian luxury fashion brand Prada is back in the spotlight, this time for a humble safety pin turned luxury brooch.

The latest launch is a 'Crochet Safety Pin Brooch', which features a simple safety pin wrapped in colourful crochet cord and adorned with a Prada charm. What caught everyone's attention on the internet is its jaw-dropping prize – $775 or a whopping ₹68,758 (approx).

The extraordinary price tag led to a wave of reactions online, with many in India comparing the cost to the mere ₹20-₹50 that a typical pack of dozens of safety pins costs in the local market.

Users on social media branded the product 'andhadhun lootmaar' (reckless robbery) and shared jokes and memes about the pricing. Some users even posted tutoria

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