The Delhi High Court on Monday extended protection to the personality rights of actor and Samajwadi Party Rajya Sabha MP Jaya Bachchan, directing that her name, image, and likeness cannot be commercially exploited without her consent.

A bench of Justice Manmeet Pritam Singh Arora was hearing a plea filed by Bachchan, who alleged that several YouTube channels, social media accounts, and websites were misusing her persona for profit. The defendants in the case include major online platforms such as Google, Amazon, eBay, and Meta.

Appearing for Bachchan, her counsel told the court that various online entities were using her photographs and personal attributes for commercial purposes without authorization. It was also alleged that some videos had been created using Artificial Intelligence to

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