Coca-Cola’s 2025 holiday campaign is giving viewers a sense of déjà vu — and it’s not because of the nostalgia. Last year, the beverage giant’s AI-generated Christmas ads . Santa’s “swollen, rubbery hand, clutching a Coke bottle,” was just one of the haunting images the AI models generated. Critics noted details such as , including bystanders that were too large to fit through the Coca-Cola trucks’ doors, uncanny human faces, and wheels that drifted down the road without spinning. Article content

Whether people loved it or hated it, the campaign ended the season with . Article content

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On Nov. 3, Coca-Cola launched a new global campaign featuring AI-generated ads, “celebrating those who work tirelessly behind the scenes to pour their hearts and souls

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