Mark Streit's lifelong goal was to always play in the National Hockey League , and that mission was accomplished long ago.

Upon retirement, though, the 2017 Stanley Cup champion wanted to stay in the league in a different way — as a business partner.

Since then, Streit has achieved his second NHL dream, as his luxury watch company, NORQAIN, has been named the league's first official luxury sports watch partner.

"For most young hockey players, the dream is to play in the NHL and only the very best get to make a career out of it," Streit said in a release. "NORQAIN was built on belief … We dared to dream big, dared to believe that we could challenge the status quo and carve out our own path and make our mark. While this partnership aligns us even more closely to the great game of hock

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