Mondelēz International, the makers and bakers of the snacking brands, has announced the launch of Biscoff® in the country, in partnership with Lotus Bakeries. With this launch, Mondelez India expands its premium cookie portfolio in the country. The local launch of the Biscoff® cookie introduces Indian consumers to its unique caramelized taste and crunchy texture, that has redefined snacking across the world. In a first for Lotus Bakeries globally, a partner like Mondelez India will manufacture Biscoff® locally.

Under this partnership, Mondelez India will lead the brand’s manufacturing, marketing and distribution in the country leveraging its deep marketing expertise and extensive distribution network.

Dirk Van De Put, chairman & CEO, Mondelēz International said, “When we anno

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