Mondelez International has launched Biscoff cookies in India in partnership with Belgium-based Lotus Bakeries, expanding its portfolio in the country’s fast-growing premium cookie segment.

For the first time globally, Lotus Bakeries has partnered with another company to produce Biscoff locally. Mondelez India will handle the manufacturing, marketing and distribution of the brand, leveraging its network and market expertise.

Dirk Van De Put, chairman and chief executive of Mondelez International, said, “This collaboration marks an exciting step in strengthening our play in the premium cookie segment and reflects our commitment to introduce millions of Indians to the Biscoff experience - one that is as unique as it is unforgettable.”

Jan Boone, chief executive of Lotus Bakeries, said, “Ou

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