Just ahead of the Black Friday holiday shopping season , Google is adding several shopping-related features on Thursday that are meant to use both Gemini and the company's AI Mode in search to assist with finding items for specific tastes and specific prices.

Google is dividing these new shopping features into "conversational" and "agentic" in order to describe how they work. Conversational is much the same as writing a prompt to Google's Gemini or in the search engine's AI Mode: You can ask for recommendations for a product based on an individual's taste or needs, and you'll receive suggestions that relate as closely to the request as possible. During an event for showing off these shopping features, one example included searching in AI Mode for a skin moisturizer that's particular

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