FMCG brand Marico has announced its financial results for Q2 FY26. The company reported a 19% YoY increase in advertising and promotion spends, despite input-cost pressures and a softer margin profile.
In the quarter, revenue from operations stood at ₹3,482 crore, a 31% YoY increase, supported by 7% domestic volume growth and 20% constant currency growth in the international business.
The India business delivered revenue of ₹2,667 crore, up 35% YoY, aided by price hikes in core categories following inflation in key raw materials. The international business maintained its stable performance with 20% CCG, reflecting sustained traction across key markets.
Gross margins contracted by ~810 bps YoY, influenced by a high base and continued inflation in key commodities. A&P spends increased by

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