Apple is said to be entering a pivotal transition phase with a new report indicating that the company has intensified internal discussions around who will lead the brand after Tim Cook. As per Financial Times, Apple’s board and top executives have begun preparing for the possibility that Cook may step down as early as next year. For the unversed, Cook has been Apple’s longest-serving CEO and the most successful leader in the company’s history.

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Cook, who turns 66 next year, has been CEO since 2011, taking over after Steve Jobs and overseeing Apple’s rise from a $350 billion comp

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