Zee TV , the flagship Hindi general entertainment channel of the Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (Z) , has achieved robust gains on the back of its new content slate centered around quality storytelling, relatable characters and strong emotional connect. In line with its strategic content approach, the new fiction shows unveiled by the channel has enabled it to garner record-breaking results, leading to a 3-year high urban market share of 14.7% in Q2FY26 and strong leadership across all GECs (Pay & FTA) in core prime time.

Zee TV also commanded a 40% share of the top 10 shows in the Pay Hindi GEC genre with four of its newly-launched fiction shows. Encompassing a blend of emotions, relationships and ambitions in a relatable weave of storytelling, t

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