Coach Music Factory, a new live music venue at the Peace Center in downtown Greenville, will open its doors in early 2026.

Megan Riegel, CEO of the Peace Center, said the Coach Music Factory will bring an entirely new energy to downtown Greenville. The new venue will offer a club-like atmosphere for patrons to enjoy a variety of music genres, including rock, pop, country, jazz, R&B, electronic dance and more.

“From the start, this space has been envisioned as a vibrant venue where artists and audiences can connect in a uniquely immersive, high-energy environment,” Riegel said.

The historic Roe Coach Factory was renovated to create the new two-story, standing-room-only music venue as part of the Peace Center’s multimillion-dollar campus expansion. The Peace Center’s six-acre campus will

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