Emm raises $9M seed to create one of the world's first 'smart' menstrual cups

Jenny Button first thought of Emm during the COVID lockdown. She was using an Oura ring and the Whoop monitoring band and getting insights about her body, but there wasn’t a device that could provide data about one of the most important aspects — reproductive and menstrual health.

“It seemed crazy to me, because these are things that every woman wants to be able to track and better understand,” she told TechCrunch. She thought to herself: Why not make a wearable device that can tell someone more about their reproductive health? She penned a letter to one of the engineers at Dyson, made a connection, and started testing the idea.

“Five years later, following thousands of designs and iterations and extended user testing, we’ve revealed the world’s first smart menstrual cup,” said Button.