TikTok, an app that was once just a place for user-generated content, is launching a new setting that lets users choose how much AI-generated content they want to see in their “For You” feed. The company is also introducing more advanced labeling technologies for AI-generated content.

The new AI-generated content (AIGC) control is rolling out within the app’s “Manage Topics” tool, which lets users choose what they see on TikTok.

“Manage Topics already enables people to adjust how often they see content related to over 10 categories like Dance, Sports, and Food & Drinks,” TikTok explained in a blog post . “Like those controls, the AIGC setting is intended to help people tailor the diverse range of content in their feed, rather than removing or replacing content in feeds entirely.”

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