New Delhi: Reliance Consumer Products Ltd (RCPL) is all set to foray into India’s vast pet food market with an aggressive pricing strategy, The Economic Times reported.

The report mentioned that RCPL is likely to launch its food products for pets with an aggressive pricing strategy which could impose a major challenge for the brands selling similar products in the country.

Waggies: How Reliance plans to disrupt India’s pet food market

Reliance Consumer Products Ltd has reportedly informed its trade partners that its new pet food brand, Waggies, will be made available 20-50 per cent lower than products offered by competitors such as Godrej Consumer Products, Emami, Nestlé, and Mars. The news outlet a company official saying that the company will use the same low priced mechanism as it

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