AI or not AI? That was not the question during a session at the Industry@Tallinn & Baltic Event portion of the Tallinn Black Nights Film Festival (PÖFF) on Wednesday. Instead, the focus was on opportunities that AI can open up in the film industry, along with thoughts on best practices needed as guardrails.

“Moving Forward With AI: Beyond Constraints. Future Scenarios for European Film Productions & Business” was the title of the panel that brought together industry experts to discuss how to work with AI to enable creativity and strengthen production, finance and other processes “within the boundaries of best practices, guidelines and regulations,” as the program summary highlighted. And it noted that the goal was to “demonstrate how to produce outstanding new content and busines

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