CAA Buys Beanstalk Brand Licensing Agency

Creative Artists Agency has acquired Beanstalk, a firm focused on brand licensing and management for major companies.

The deal will see Beanstalk, which was founded in 1992, integrated with CAA Brand Management. Terms of the deal were not disclosed.

Beanstalk and CAA Brand Management work with companies and brands on licensing arrangements that extend their reach (i.e., apparel, jewelry and home goods, or collaborations into other product categories). Beanstalk’s clients include P&G, Kellogg’s, The Met and Audi, among many others, while CAA Brand Management’s clients include Coca-Cola, Anheuser-Busch and Formula 1.

Creative Artists Agency has acquired Beanstalk, a firm focused on brand licensing and management for major companies.

The deal will see Beanstalk, which was founded in 199